Fashion Next

Role

UI/UX Designer, Graphic Designer
User & Market research / Experience flow chart / UI prototype /
Label design / Icon design / Poster & half sheet design

This project is a service design to promote the concept of environmental protection in clothing. Users need to find clothes that match the sustainable goal and learn the sustainable types of different clothes and their impact on the environment through the visual information of the clothes displayed on the kiosk, thereby raising people's awareness through learning.

Our Mission

Our mission is to address fashion industry waste by creating a digital interactive installation that transforms clothing consumption. Through captivating visual interpretation of sustainable clothes, we aim to raise awareness and inspire belief in sustainable shopping choices, forging a path toward a more responsible fashion future.Our project is not just about reducing waste; it’s about fostering a belief in the positive impact each person can make through their clothing choices.

Why do we need to promote sustainable cloth?

Nowadays, fast fashion has become a popular industry in the fashion circle. These fashion industry produces about 10 percent of annual global carbon emission, which is more than all maritime shipping and internation flight combined.

Is the clothing industry environmentally conscious?
Yes!

Learn More

The mainstream clothing industry supports the environment.

These clothing industries have launched their own sustainable lines and promoted them on their websites.

But since this new concept is unfamiliar to consumers, consumers don't know much about sustainable clothes, then people will still choose fast fashion clothes.

Are people aware of the environmental impact of the fashion industry?
Yes! But. . .

Consumers' understanding of the concept of sustainability is not intuitive enough, and they have not established a connection with protecting the environment by purchasing sustainable clothes.

“Even though the clothes are labeled as sustainable, I don’t understand how they are environmentally friendly.”

From eco-friendly shoppers

Experience Goal

1 / Sustainable type

Let people learn the different sustainable types of different clothes and understand the meaning of different types.

2 / Data presentation

Provide customers with different data for each piece of clothing, and customers can compare the differences in clothing based on the data.

3 / Environmental Impact Visualization

Turn the environmental impact of different sustainable types of clothes into interactive visual effects, giving customers a more intuitive environmental protection experience.

Experience Process

Guest receives personal goal

Customers complete the Survey on their mobile phones and receive personalized sustainability challenges.

Guided shopping experience

Customers go to the clothing rack and pick out clothing they think fits the challenge, then scan a QR code on the clothing with their phone.

Interactive visualizations

Customers interact on the kiosk to learn the details of the sustainable type of the garment and understand its impact on the environment.

Help the guest understand what “sustainable” means on a garment.

Step1: 4 Icons

We have 4 different icons to represent 4 different sustainable types.

Different icons correspond to different sustainable goals.

Durable

Long Lasting Quality

Conserves Resources

Save Water
Grow Plants

Biodegradable

Prevent Waste

100% Natural

Long Lasting Quality
Prevent Waste

Step2: Tags

We have a tag on the clothes that show the icon of sustainable type of the clothes.

After guest get the sustainable goal, they can decide whether to scan the piece of clothing based on the information provided on the tag.

Scan to
add clothes

Interpret sustainability and convey information in a visually appealing way

Step3: Interactive visual display of kiosk

After completing the scan, the guest will interact with the screen on the kiosk to learn the specific information of different sustainable types and visually represent how this type protects the environment.

Click to view clothing fabric information

Step4: Information summary

After the guest learns all the information about a piece of clothing, kiosk will summarize all the information about the piece of clothing at the end. At the same time, the guest can review the scanned clothes information after returning to the phone.