SOCIAL PHOBIA
Interactive Video
In today's society, people's pace of life is speeding up. With the popularity of mobile phone applications, face-to-face communication between people becomes less. This has led to many people's fear of face-to-face communication with others. With the aggravation of this phenomenon, it has seriously affected some people's lives.
DATA RESEARCH ON SOCIAL FEAR
In order to better understand people with social phobia, I collected a series of information about social phobia on the Internet.
Age distribution of social phobia

8.0%

8.8%
41.5%
39.7%
13-14
15-16
17-18
Severity of Social Anxiety
Disorder Among U.S. Adults
Serious

29.9%
31.3%
38.8%
Mild
Moderate

Social Anxiety Disorder
SAD is considered to be the most common anxiety disorder with a lifetime prevalence of 12–16%. Individuals with social phobia have an intense, persistent, and chronic fear of being exposed in social situations.
The expression of social fear
Social phobia refers to that when individuals need to speak or do something in public, they will be particularly nervous, uncomfortable, embarrassed and worried about their bad performance, and they will be distressed.
Today, 80% of young people think they have social phobia;
According to the American Psychiatric Association, 15 million adults in the United States (about 7%) have social disabilities.
Coverage of social phobia

6.1%
CHARACTERISTICS OF SOCIAL PHOBIA
Based on the research, I summarized some of the behaviors of social phobic people when they are afraid.
Psychological Characteristics





They are always afraid of making a fool of themselves.
Nervous before a party.
Keep imagining embarrassing situations.
They can't say or do what they want.
Make frequent "reviews" and regret their past actions.

Physiological Characteristics






Dry mouth.
Red face and ears.
Sweat.
Rapid heartbeat.
Numbness of fingers and tes.
Low heart palpitations.
USER RESEARCH
I collected results by interviewing sociophobic people about the reasons for their sociophobia and their willingness to change.
THE CAUSE OF SOCIAL FEAR

30.5%
28.5%
26.8%
14.2%
They feel inferior and afraid of being ridiculed.
They don't know how to start a conversation.
They are afraid of making a bad impression on others.
They are afraid of being noticed
WILL YOU TRY TO GET
RID OF SOCIAL FEAR?
They are eager to change, but do not make some attempts to alleviate their social phobia symptoms;

58.4%
26.7%
9.8%
5.1%
They say they don't want to change.
They tried to make some changes to alleviate the situation of social fear, but there was no effect;
They achieved success in their attempt to get rid of social fear;

Mr. Yan
Age: 22
Sometimes when the teacher looks at him in class, he will be very uncomfortable and nervous, which makes him unable to concentrate on his study. When he participates in group activities, such as speaking, even if he is just an audience, he will be nervous. When someone calls him in the distance, he doesn't dare to respond.
01

Ziyue
Age: 17
Her home is far away from school, and it takes her more than an hour to go to school by bike. But she rides fast every time because she wants to avoid everyone.
When in class, she likes to cover her face with her hands. She never dares to go home until dark after school. She didn't go shopping alone, and she didn't dare to wear beautiful clothes.
02

Mr. Zhang
Age: 26
Mr Zhang often finds various reasons to refuse to attend parties. Besides, he also pays attention to his eyes all the time. He is worried about whether his eyes are abnormal in social situations, and whether his eyes will disgust others.
03
DESIGN GOAL
I want people to experience the feelings of socially fearful people through my work, so that more people can understand and care about people who are socially fearful. My work will be expressed through interactive images. Use images to create many small balls in the space, each of which has a different size and surface texture. The user clicks the mouse to trigger different reactions of the ball. So as to simulate the fear of people who are socially fearful about the attitude of the communication partner.
GAME FLOW

Step 1
Ball floating in space
STAGE 1
STABLIZE





The voice of people talking.

Slow shaking.


Step 2
The user clicks the ball with the mouse

Step 3
Each ball has a different reaction
STAGE 2
TRIGGER


Coughing

Violent shaking


Coughing

Random ejection


Sigh

Drop on the floor


Coughing

Explode
JOURNEY MAP

BEFORE CLICKING
AFTER CLICKING
STAGE
FEELINGS
CONTENT
Slow
Human voice
Float
Catapult
Explosion
Drop
Trembling